Here’s the feel-bad movie tagline of the year

Sherlock Holmes is premiering on Christmas Day, and to make sure you don't forget, they've come up with a cringe-worthy tagline: "Holmes for the holiday." For copywriters who worry that no one pays attention to taglines, this should allay your fears. Blogs far and wide are whining about this one. Movie Cultists says it's "the kind of tagline pun you'd expect from Alvin and the Chipmunks: The Squeakquel." I've seen it also described as "cutesy," "hilariously awful," "stupid" and "groan-worthy." But my favorite comment was from Movie Poster Addict, which asks, "Are we supposed to consider this to be an example of the supreme wit that will be displayed by Sherlock in the movie?" To top-hat it off, Videogum believes this tagline is so appalling that they are challenging their readers to come up with one that's worse. They're confident no one will. There are some fine contenders, however, like: "More funk. More fun. Morphine." Think you can do better? Or rather, worse? Fire away! Or should I say, Sherlock and load.

—Posted by Rebecca Cullers

Publish date: October 30, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT