Here’s the Lovely Salute to the Cubs That Nike Aired After the Final Out of the World Series

Goodbye to 'Someday'

Headshot of Tim Nudd

Timing is everything. It was true early Thursday morning for the Chicago Cubs, who are World Series champions after 108 years of futility. And it was true for Nike, which used the first ad slot after the final out of Game 7 to air the spot below from Wieden + Kennedy—a lovely, quiet salute to the positive spirit of the team during its 2016 playoff run.

Nike has been rallying the city of Chicago all week long with a "Make Someday Today" campaign featuring "living" out-of-home ads, including billboards that reacted to actual game action. Kudos to W+K and Nike for a great merging of creative and media celebrating a historic moment in sports.

In some ways, the spot echoes the "Worth the Wait" ad that Nike made when the Cleveland Cavaliers won the NBA title in June. You have to wonder what the Indians spot looked like that Nike surely made for tonight, too.


Client: Nike

Agency: Wieden + Kennedy, Portland, Ore.

North America Creative Directors: Antony Goldstein, Chris Groom, Stuart Brown

Copywriter: Nick Morrissey

Art Director: Jon Kubik 

Director of Integrated Production: Matt Hunnicutt

Senior Integrated Producer: Molly Tait Tanen

Integrated Producer: Mauricio Granado

Digital Producer: Keith Rice

Art Production: Krystle Mortimore

Project Management: Andrea Nelsen

Studio Design Manager: Matt Blum

Studio Designer: Randall Garcia

Strategic Planning: Andy Lindblade, Reid Schilperoort, Zack Kaplan, Tom Suharto

Media, Communications Planning: Danny Sheniak, Reme DeBisschop, Alex Dobson, Emily Graham, Anthony Holton

Account Team: Chris Willingham, Alyssa Ramsey, Hannah Hewitt, Corey Woodson, Tobin Kittoe, Carlyle Williamson

Business Affairs: Dusty Slowik, Brian Cook

Broadcast Traffic: Andrea Sierra, Stephanie Goodell.

Production Companies: Somesuch; Anonymous Content

Director: Daniel Wolfe

Executive Producers: Eric Stern (Anonymous Content); Tim Nash, Sally Campbell (Somesuch)

Line Producer: Natalie Jacobson

Director of Photography: Tom Townend

Production Designer: Andrew Clark

Editorial Companies: Joint; Trim

Editors: Peter Wiedensmith, Tom Lindsay

Assistant Editors: Kevin Alfoldy, J.B. Jacobs

Post Producer: Catherine Liu

Executive Post Producer: Leslie Carthy

Visual Effects Company: Joint

2-D Artists: Katrina Slicrup, Robert Murdock

Executive Producer: Alex Thiesen

Producers: Rebekah Koerbel, Nathanael Horton

Colorist: David Jahns

Color Producers: Rebekah Koerbel, Nathanael Horton

Music, Sound, Mix Company: Joint

Audio Mixer: Noah Woodburn

Executive Producer: Natalie Huizenga

Producer: Sara Fink

Sound Designer: Noah Woodburn

Song: Willie Nelson, "Funny How Time Slips Away"


@nudd Tim Nudd is a former creative editor of Adweek.