Here’s the Toys R Us Rebranding That Never Saw the Light of Day

Lippincott's designs were lost in the brand's death throes

Headshot of David Griner

Bankruptcy isn’t usually the beginning of an agency’s relationship with a brand. But opportunity can come in unexpected forms, and creative consultancy Lippincott decided to toss the dice and try rebranding a beloved retailer teetering on the verge of extinction.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."