Here’s What You Need to Know About Cannes Lions on Day 2

Will audio overtake video, or just the festival?

Christian Marclay

As we begin Day 2 of the Cannes Lions festival, a few themes are emerging: the need to balance creativity and tech, parse blockchain fact from hype, and speculate about the future of holding companies and consultancies. One more that’s been a welcome surprise is the role of audio in branding.

@stephpaterik Stephanie Paterik is the executive editor of Adweek, where she leads the editorial staff and strategy.