Hide your incontinence, or not, with Depend

Here's the new JWT campaign for Depend adult undergarments. The ads exploit the shame and fear people feel about their incontinence—in particular, about other people finding out about it—under the theme "People know." But of course, the ads explain that while people can know everything else about you, they don't have to know about your "condition" (though if you really want to keep it a secret, you shouldn't leave giant packs of Depends lying around, as the characters in the ads do). See one more TV spot after the jump, along with some print work.

—Posted by Tim Nudd

Publish date: April 19, 2010 https://dev.adweek.com/creativity/hide-your-incontinence-or-not-depend-12789/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT