Holland Is Incredibly Cool, and Its New Tourism Ad Isn’t Too Shabby Either

Anything you can do, we've done forever

Holland's new tourism campaign proposes that the country everyone knows for canals and wooden shoes is actually the coolest place on earth. In fact, the video below claims that Holland is the Original Cool, since all the bourgie lifestyle liberalism that Americans enjoy (bicycle culture, organic food, locally owned shops, Bas Rutten) has been a part of the Dutch lifestyle for way longer, and it's more accessible to boot. It's a fair point, to be sure, and they can't rely on legal weed and prostitution to drive tourism forever, so it's good that they're drawing attention to other things. I bet their Pleasure-Island-for-repressed-Westerners reputation got old a long time ago. The campaign, by Mustache Agency in New York, is a collaboration among the Netherlands Board of Tourism & Conventions, KLM Royal Dutch Airlines, Amsterdam Marketing and Amsterdam Airport Schiphol.

adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.
Publish date: June 3, 2013 https://dev.adweek.com/creativity/holland-incredibly-cool-and-its-new-tourism-ad-isnt-too-shabby-either-149988/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT