Homeless man sits on billboard to get home

A homeless man named Danny has been sitting atop a billboard in Austin, Texas, since Tuesday morning as part of marketing stunt by a local homelessness advocacy group. The dual goal: to get Danny a house, and to raise awareness of the issue nationwide. The campaign, devised by marketing agency T3, urges people to text the word "Danny" to 20222 and donate $10 to advocacy group Mobile Loaves & Fishes. The billboard also drives people to the campaign site, iamheremlf.org. The group says every 1,200 text messages can buy one new home. Danny, a former steelworker, wound up homeless after losing his job and has lived on the streets of Austin with his wife Maggie—who recently suffered a stroke that left her wheelchair-bound—for 15 years.

—Posted by Tim Nudd

Publish date: April 28, 2010 https://dev.adweek.com/creativity/homeless-man-sits-billboard-get-home-12740/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT