Honda gives ‘Impossible Dream’ new ending

Headshot of Tim Nudd

Honda's classic "Impossible Dream" commercial from Wieden + Kennedy gets even more impossible in this new, extended version now airing across Europe. Instead of floating away in the hot-air balloon over the waterfalls, our hero now continues his journey in a Honda jet and a Honda hydrogen-powered car—and even runs into Honda's robot, Asimo, who apparently has returned from his goodwill trip to Canada. At two and a half minutes, the extended version is 30 seconds longer than the original, and is intended to show the future of the brand. Says a Honda rep: " 'Impossible Dream' is a fantastic opportunity to showcase both historic and future products in a film that truly generates a strong reaction from everyone who sees it."

@nudd Tim Nudd is a former creative editor of Adweek.