Hot Wheels came up with this idea for a great public stunt—assembling giant Hot Wheels boxes around people's cars in parking lots and letting them take pictures of them when they came out of the stores. Not sure if they cleared this with the owners first or just did it on the sly (well, as sly as something this conspicuous can be). But it's certainly a fun reminder that Hot Wheels are still around. Well, I guess it wouldn't be as fun if you had to wait around with an armful of groceries while they take down the box and tourists pose for photos in front of your car. Or if you own one of the cars on this list. Via Adverve.
Publish date: December 7, 2012 https://dev.adweek.com/creativity/hot-wheels-packages-real-cars-toys-parking-lots-145789/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT