How a Derailed Corporate Branding Launch Turned Into a New Hispanic Recovery Effort

We Are All Human's co-founder and CEO is supporting Latino workers during the coronavirus pandemic

The words Hispanic Star under a logo featuring a star with a spanish 'eñe' accent on top
Originally intended as corporate marketing outreach to Latinos, Hispanic Star is now a full-fledged coronavirus relief effort. Hispanic Star
Headshot of Mary Emily O

Key insights:

What do you do when a major corporate diversity initiative’s launch is sidelined by a global pandemic? If you’re Claudia Romo Edelman and you’ve spent your entire career marketing humanitarian campaigns, you pivot and find a way to help.

@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.
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