How a New York City Defense Attorney Ended Up Writing Copy for a Super Bowl Ad
Will Binder is a creative at Wieden + Kennedy
Will Binder went from criminal defense to copywriting, and hasn't looked back.
Kristin Gladney
Presenting a pitch to one of your agency’s biggest clients can be outright terrifying, especially early on in a career. But for Will Binder, who used to hold client meetings on New York’s Rikers Island, it’s just another day at the office.
This story first appeared in the Jan. 27, 2020, issue of Adweek magazine. Click here to subscribe.
