How a New York City Defense Attorney Ended Up Writing Copy for a Super Bowl Ad
Will Binder is a creative at Wieden + Kennedy

Will Binder went from criminal defense to copywriting, and hasn't looked back.
Kristin Gladney

Presenting a pitch to one of your agency’s biggest clients can be outright terrifying, especially early on in a career. But for Will Binder, who used to hold client meetings on New York’s Rikers Island, it’s just another day at the office.