How Bailouts Became a Boogeyman; Brands Launch COVID-19 Relief Efforts: Thursday’s First Things First

Plus, networks and buyers enact new ad sales strategies after coronavirus upheaval

Clockwise from top left: Travel, theatrical, automotive and restaurants are among the categories scaling back their TV ad buys during the coronavirus pandemic. Getty Images, Marvel Entertainment

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":1,"until_time":"m","q":"newest","num_posts":0,"vertical":"creativity"}