How Budweiser Brought Back ‘Whassup’ for a New Era

Friends on a landline give way to devices on Wi-Fi

Even if you're not having a good time with friends, your smart devices might be. Budweiser Canada

Twenty years ago, Budweiser shouted its way into catchphrase history with “Whassup,” a simple but addictive spot about friends greeting each other.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."