How Gen Z Is Handling Life in Quarantine—and How Marketers Should Help

Finding it difficult to communicate through digital only

computer
Some Gen Zers feel energy isn't digital. Getty Images

Gen Z would seem like a generation meant for quarantine. After all, they told us in a study three years ago that they saw little distinction between friendships in the digital world versus the real world. All forms of interaction, whether sleepovers or Xbox marathons, blended together.

Tom Curtes is strategic planning director at Laughlin Constable.