How Google Home Is Improving Its Marketing to Close the Gap on Amazon

Ecommerce giant is the undisputed voice champ—for now

Editor: Josh Rios
Headshot of Joshua Rios

This year, more than 35 million Americans will use a voice-activated assistant device at least once a month. According to eMarketer, that’s up nearly 130 percent since 2017.

Amazon and its Echo line of smart speakers commands more than 70 percent of the voice market, while Google Home trails at approximately 24 percent. As it tries to increase its share, Google Home has hit the road to show off what its speakers can do. Here’s a look at just some of the 2018 marketing stunts—and what they might mean for the digital giant.


@joshochos joshua.rios@adweek.com Josh is a video producer at Adweek.
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