How the Greatest Ads for VW and Red Bull Fully Embodied the Brand Purpose

Tiffany Rolfe picks her favorite work ever

Headshot of Tim Nudd

The best ads go well beyond a simple sell or a fulfillment of a strategy. They can embody what an entire company stands for—a vision in the form of an execution.

Tiffany Rolfe of Co:Collective discusses two examples of this in the latest installment of our “Best Ads Ever” video series. The former CP+B exec also revisits one of her crowning achievements at that agency, and tells us what’s new at Co:Collective these days.

And she celebrates another agency’s recent work which got her rethinking how collaboration between brands can create value beyond the sum of their parts.


@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: December 6, 2016 https://dev.adweek.com/creativity/how-greatest-ads-volkswagen-and-red-bull-fully-embodied-brand-purpose-174967/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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