How the Simplest Idea Led to One of the Most Magical Car Commercials Ever

BBDO's Matt MacDonald picks his 3 favorite spots of all time

Headshot of Tim Nudd

If the script for Volkswagen’s “Pink Moon” commercial came across your desk today, would you recognize the brilliance underneath the seemingly mundane plot?

Our “Best Ads Ever” series continues today with BBDO executive creative Matt MacDonald wondering just that, as he explains his fondness for the 1999 spot out of Arnold in Boston.

Lance Acord was the cinematographer on that spot (which was directed by Jonathan Dayton and Valerie Faris, and was technically titled “Milky Way”), and it turns out MacDonald is an Acord fan—one of his other favorite ads was made by the Park Pictures director (this one through Wieden + Kennedy).

Check out all three of Matt’s picks in the video above, in which he also tells us what outside advertising is inspiring to him these days.

Below, check out the links to the full spots that Matt mentions.

• Google “Dear Sophie”
• Nike “Jogger”
• Volkswagen “Milky Way”

@nudd Tim Nudd is a former creative editor of Adweek.