How the Covid-19 Crisis Will Lead to a Spike in Creativity

It might be what gets us through this entire thing

An illustration of a hand holding on to a paint brush
We shouldn’t forget that creativity thrives when control and routine go out the window. Illustration: Aanya Gupta; Sources: Getty Images

We are in a crisis—with a capital C. A virus has the whole world in its grip, a pandemic only a few of us on this planet have ever experienced.

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Bas Korsten is the global chief creative officer at Wunderman Thompson.