How to Be Consistently Creative, According to Burger King’s Global CMO

Fernando Machado on his winning work at Cannes

- Credit by Video: John Tejada; Editor: Nick Gardner
Headshot of Chris Ariens

Burger King CMO Fernando Machado and his team of ingenious creatives return from another Cannes Lions Festival of Creativity with a handful of Gold, Silver and Bronze awards.

Last week, before departing for Cannes, Machado presented a case study of Burger King’s work at our Elevate: Creativity event in New York City.

Here, Machado tells us why the brand must take risks and who else he admires in the space. “Wendy’s gets it,” Machado told us.

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.
Publish date: June 22, 2018 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT