How Would a Shift to October Change the Nature of Cannes Lions?

Industry veterans say the festival's backup plan is wise but could result in much different event

A photo of a building in Cannes, France
Would Cannes Lions still feel like Cannes Lions in October? And would sponsors balk at a big Q4 expense? Getty Images

This could be the year Cannes Lions attendees finally have to pack something warmer than a backless cardigan or frayed Sonic Youth denim jacket. But that might be the least of the ways it proves to be different from years past.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.