How You Act When You’re Drunk vs. How You Think You Act

Mouse over this ad to find out

Headshot of Tim Nudd

Here's a clever little use of layered video. A Danish bus company that offers late-night shuttle service has put up a website that shows a man and woman throughout an evening of partying. The video illustrates how they think they're acting as they get progressively more drunk—but if you mouse over it, you get a kind of anti-beer-goggles view of how they're actually acting. It isn't pretty. (You can see the two videos separately in the embed below, but the interactive element only works at the site itself.) Nice work by ad agency Bocca in Copenhagen. Via Adverblog.

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: September 2, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT