Hulu Made Some Perfectly Pretzel-Like Commercials for Commercial-Free Viewing

Ads advertising no ads

Twofifteenmccann indulges in some delicious meta humor with four fun ads touting Hulu's ad-free option, announced a couple weeks back and priced at $11.99 a month.

Three of the commercials are specifically about commercials—or more accurately, Hulu's potential lack thereof. Each derives an absurdist and oddly apocalyptic vibe from an urban wasteland setting, complete with elevated trains clacking by overhead.


First, we meet a commercial director who turns his camera on the viewer in a bid to break through the fourth (or maybe fifth or sixth?) wall:


Next, we get a "jingle-free jingle" that's off-key and pitch-perfect at the same time:


Finally, a fireside commercial for Hulu's ad-free service that doesn't go by the book:


There's also a fourth spot, with a different vibe. Now, most folks won't shed any tears for lost commercials. Yet there's not a dry eye in the house as the binge-watcher in "Weepy" turns on the waterworks:


Overall, this cerebral yet silly brand communications really delivers. The surrealist trappings aren't just for show. They draw viewers in, effectively reinforce the ad-free message and don't overstay their welcome.

The ultimate irony: If more commercials were this clever and entertaining, maybe Hulu wouldn't need a no-commercial policy.


Client: Hulu

Spots: "Fireside" :15, "Director" :15, "Jingle" :15

Agency: twofifteenmccann

Chief Creative Officer: Scott Duchon

Art Director: Steve Couture

Copywriter: Kyle Davis

Director of Integrated Production: Alex Spahr

Senior Producer: Kacey Hart

Business Affairs: Mary Beth Barney

Managing Director: Kelly Johnson

Group Account Director: Charlie Byron

Account Director: Julie Sinclair

Account Supervisor: Bhumieka Patel

Director of Strategy: Gabrielle Tenaglia

Production Company: Park Pictures

Director: Nathan Price

Line Producer: Gabrielle Yuro

Executive Producer: Scott Howard

Executive Producer: Jackie Kelman Bisbee

Head of Production: Anne Bobroff

Editorial: Rock, Paper, Scissors

Editor: Carlos Arias

Editor: Christjan Jordan

Assistant Editor: Pieter Viljoen

Producer: Helena Lee

Executive Producer: Angela Dorian

VFX: Method Studios

EVP, Global Production: Gabby Gourrier

Executive Producer: Stephanie Gilgar

Producer: Pip Malone

VFX Supervisor: Ben Walsh

Coordinator: Julie Osborn

Flame Artist: Mark Renton

Colorist: Siggy Ferstl

Company: Company 3

Mixing: Lime Studios

Sound Design: Rohan Young

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.