Hulu Set to Rot More Brains With Will Arnett Super Bowl Ad

Sequel to 2009 Alec Baldwin spot

Headshot of Tim Nudd

Hulu is returning to the Super Bowl for the first time since 2009, but it's sticking with the theme that made its earlier spot, starring Alec Baldwin, such a success. The idea is that the TV industry is populated by aliens in disguise who use TV to turn human brains into "mushymush." The star of this year's spot, again by Crispin Porter + Bogusky, is Will Arnett, who will promote the online video company's latest brain-rotting, alien-nourishing offering—Hulu Plus. Check out the teaser below. Hulu says in a statement: "Your mom was right. Your teacher was right. TV will rot your brain—if it is done right. Now Hulu is making sure that it's done righter than right with an Evil Plot to provide brain-rotting TV shows on a ubiquity of devices through Hulu Plus. Mmm…#mushymush." After the jump, check out the 2009 Baldwin spot, as well as three other ads from that year's campaign—starring Seth MacFarlane, Eliza Dushku and Denis Leary.

@nudd Tim Nudd is a former creative editor of Adweek.