Iceland Wants to Collect Your Screams and Release Them Into Its Remote Wilderness

M&C Saatchi Group creates 2020's ultimate tourism campaign

The relatable campaign by Promote Iceland presents the country as the ultimate escape. M&C Saatchi Group

Whether you’ve been wrangling small children while juggling endless client calls, have lost your job, or are just sick of an endlessly negative news cycle, chances are good you could do with letting off a little steam.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.