Idiotic Billboard Celebrating Women Shows Three Grinning Dudes in Suits

Honorers push out honorees

Headshot of Tim Nudd

Your billboard fail of the day comes from Halifax, Nova Scotia, where Mount Saint Vincent University put up an ad encouraging people to honor the "remarkable women" in their lives through a "Women's Wall of Honour" project. The baffling image: three smiling men who have donated to the initiative. (The guy on the right is from the ad agency Colour.) "I don't know that we were really shooting for juxtaposition there, to be honest with you. It was just about reaching a different audience," university spokesman Ben Boudreau tells the city's Chronicle Herald, just as oddly. Via The Ethical Adman.


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@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: April 3, 2013 https://dev.adweek.com/creativity/idiotic-billboard-celebrating-women-shows-three-grinning-dudes-suits-148373/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT