If Brand Logos Were a Little More Honest

Headshot of Tim Nudd

Here's a fun little project from Swedish design artist Viktor Hertz: a collection of "honest logos" that change brand names to reflect what the brand is really used for. He's done 14 so far. See a few more after the jump and the rest on his Flickr page. Via PSFK.


@nudd Tim Nudd is a former creative editor of Adweek.
{"taxonomy":"","sortby":"","label":"","shouldShow":""}