Everyone knows that ad people, along with other white-collar employees everywhere, are working longer hours and losing productivity to fatigue. But what's the solution?
Some have suggested letting them go home at day's end to sleep in real beds like adult human beings with dignity. But clearly the real answer is actually NL Studio's nap desk.
It's no secret that naps improve alertness, motor function and problem-solving skills. NL Studio designed a convertible work desk with a cot at the bottom. It's a sleek, modern piece of furniture, made from solid and lacquered wood, white leather and metal, and it's probably more comfortable than a roll-out or Murphy bed.
What it represents about work creeping into more and more of the average employee's personal life is much less comfortable. Similar products already exist in the tech industry, where "work as a lifestyle" has caught on (consider Google, whose offices are outfitted with resting pods, among other relaxation tools).
I can see ad agencies falling into this trap, too, but hopefully at least they'll spring for the NL Studio desk instead of whatever the hell this thing is.