If You’re Not Targeting Unborn Babies With Your Advertising, You’ve Already Lost

Taxi and BBDO can explain

Headshot of Tim Nudd

If you're still obsessed with millennials, you've way behind the curve.

Taxi Canada and BBDO Toronto both explain that you need to walk back to the very beginnings of life—newborns, fetuses, fertilized eggs, even sperm itself—to start building brand connections as early as possible, at least according to the parody videos below.

"We want to take these attitudes out of the vagina and into the real world," a Taxi guy says, in one of the more memorable lines, after showing a "Twinkle Twinkle Little Star" recording that becomes a crass product pitch when played backwards.

Not to be outdone, BBDO introduces ScroTech (below), which uses uses beacon technology to beam signals to "men's nutsacks," leading to plenty of positive (brand) penetration.

Both videos were made for Strategy magazine's Agency of the Year event last week, where it's become tradition for agencies on the shortlist to present humorous takes on the industry.

@nudd Tim Nudd is a former creative editor of Adweek.