IHOP Created a Pumpkin Pancake Beer, Literally Infused With Buttermilk Pancake Mix

But don't look for it in your local restaurant

The IHOPS brew will be available at events and a few pubs in the New York area for a limited time. IHOP

Let’s take a quick look at IHOP’s year so far. It changed the name to IHOb (temporarily) to promote its burgers, and panic ensued. However, by all accounts, it worked pretty well—or not, depending on who you talk to. Then, it was back to pancakes.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.