Ikea Just Had the Perfect Reaction to the Apple Pencil

Nice topical ad from Singapore

Headshot of Tim Nudd

Ikea Singapore continues its run of amusing advertising (which has included everything from the famous Bookbook catalog-as-gadget film to a slew of comical Facebook memes) with a quick-hit ad poking fun at the Apple Pencil, unveiled this week.

It's perfect, of course, because Ikea's own pencils are such a familiar part of the store experience. There's even a whole Wikipedia entry about them. And indeed, as this new ad suggests, Ikea couldn't care less if you take a pencil or two home with you.

In fact, earlier this year there was a pencil shortage at the only Ikea store in Korea, but even then, the retailer refused to condemn the swiping of them.

"We do not care about the pencils," a rep said. "We just put out new pencils if they run out. There are no statistics on the usage of the pencils by country. One thing clear is that we will not restrict the use of the pencils."

Via Design Taxi.

@nudd Tim Nudd is a former creative editor of Adweek.