Ikea’s Logo Is Getting a New, More Video-Friendly Look That Goes Beyond Yellow and Blue

But don't worry, the classic icon isn't going away

Meet 'The Fönster,' an Ikea logo iteration designed by 72andSunny Amsterdam to work better with moving imagery. 72andSunny Amsterdam

Ikea is one of the world’s most beloved brands, and its logo—while not necessarily the most elegant in the branding world—is one that any customer can instantly conjure to mind.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."