I’m Lovin’ McDonald’s Ads From the Philippines

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This week's morality debate over a charming new McDonald's ad in the Philippines underscores something many Americans might not know: McDonald's ads are awesome in the Philippines. The work in recent years by the local office of DDB strikes me as reminiscent of the fast-food chain's U.S. commercials in the 1980s, when the Federal Trade Commission and consumer groups weren't in quite such a lather about marketing to kids. Check out one of the earlier youth-oriented Philippine spots below, and another after the jump. The stories are so well told, translation isn't even required.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
Publish date: April 16, 2011 https://dev.adweek.com/creativity/im-lovin-mcdonalds-ads-philippines-130667/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT