Life in Quarantine Imagery of Human Contact Is Down 30% in Social Media Ads A computer vision firm found trends in how brands have responded to the pandemic Social media ads reflect socially distanced norms. Getty Images By Patrick Kulp March 24, 2020 Key insights: Video is also expected to drop as brands face production constraints. Quarantine culture is already causing drastic shifts in the imagery and copy that brands use to advertise on social media. Patrick Kulp @patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek. Recommended articles