Imagery of Human Contact Is Down 30% in Social Media Ads

A computer vision firm found trends in how brands have responded to the pandemic

Two people on two yellow dots apart from one another
Social media ads reflect socially distanced norms. Getty Images

Key insights:

Quarantine culture is already causing drastic shifts in the imagery and copy that brands use to advertise on social media.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.