In SodaStream’s Super Bowl Teaser, Bill Nye Hints at a Surprise on Mars

The reveal is a secret, but the focus will be sustainability

bill nye
Science education icon Bill Nye will star in SodaStream's Super Bowl ad. Sodastream
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Hold on a minute, did Bill Nye just break some potentially earth-shattering news about space exploration? Are humans at the doorstep of Mars?

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.