Is Every Food Influencer Screaming About Ghee? Thanks to Organic Valley’s Ad Editors, Yes

It's an easy replacement, even in videos that don't use it

Organic Valley dropped its ghee product into influencer's older cooking clips (with their permission). Organic Valley
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Even a fairly proficient home cooks can get stumped by ingredients they’re not familiar with. Ghee? What the hell is ghee? And how do I use it?

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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