Is Ikea’s ‘Lamp’ Ad by Spike Jonze the Best Rug-Pull in Advertising History?

John Matejczyk picks his three favorite ads.

Throw an inanimate object outside in the pouring rain, cue some sad music, and it’s easy to get viewers to feel sorry for that thing. Even when it’s something as insignificant as a lamp.

@ktjrichards Katie Richards is a staff writer for Adweek.