It’s Not a Real Guinness Ad. But It’s a Perfect Guinness Ad

Freelance copywriter Luke O'Reilly created a spec masterpiece

Irish freelance copywriter Luke O'Reilly created the ad as part of a One Minute Briefs challenge. Luke O'Reilly

Key insight:

The praise for Guinness was effusive and abundant. The brand had created a flawless marketing move aimed at keeping people quarantined at home rather than out spreading the coronavirus that causes COVID-19.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."