It’s Time for Cannes to Shift Its Finale Focus Away From Film

As advertising changes, the festival needs to reflect these developments

Film is no longer the epitome of creative expression in advertising, and Cannes needs to reflect that. Marian Brannelly

Perusing the work at the Palais des Festivals last week, I was once again struck by the breadth and sophistication of our industry’s creative output. The product innovation, design, experiential and so on struck a proud chord.

@troyruhanen Troy Ruhanen is CEO of TBWA Worldwide.