Jaded About Advertising? Watch This Video and Feel as Inspired as a Clueless Intern Again

Burnett's ode to innocence

Headshot of Tim Nudd

It's easy to get disillusioned with advertising after, say, your first few months on the job. But what's not to like, really? You get free food, and free drinks, and free rides, and lots of other free stuff. Interns, in particular, love those kinds of things. And staying late.

And in fact, at Leo Burnett Toronto, everyone feels that way—like they're fresh out of school, in their early 20s, pumped to come into work every day and make something that matters.

If you've forgotten what that feels like, watch the video below, which Burnett made for Strategy magazine's Agency of the Year event last week, which also featured those great Zulu Alpha Kilo and John St. videos. Great cameo in the Burnett video from CEO and chief creative officer Judy John at the end, too.

Note: There's a bit of swearing in here that you might not want to play loudly at work.

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: November 11, 2015 https://dev.adweek.com/creativity/jaded-about-advertising-watch-and-feel-eager-21-year-old-intern-again-168058/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT