Jane Lynch and Bobby Lee Get Hot and Heavy in Booking.com’s Latest Comedy

Will they get to Jordan and Chelsea's wedding?

Comedians Bobby Lee and Jane Lynch won't be making it to the wedding of their colleagues Jordan Peele and Chelsea Perretti … because they'll be too busy making love and eating sushi off each other on their own holiday getaway. 

So go two new ads in Booking.com's campaign around Peele and Perretti's nuptials. Two months ago, the duo—engaged in real life—launched the Wieden + Kennedy Portland-created push in an ad series about their planning difficulties, and the ease with which the online travel agency helps them make necessary changes. 

Now, in a 40-second spot, Lee and Lynch appear in a hotel room, respectively wearing a towel and a bathrobe. Lynch laments they'll miss the wedding, but Lee insists they can still change plans at the last minute—thanks to Booking.com's easy cancellation policy. 

That proactive attitude gets Lynch worked up, triggering a hot-and-heavy make-out session that suggests nobody will be going anywhere anytime soon.

A second, 15-second spot, meanwhile, features Lynch enjoying a feast of raw fish off Lee, who is naked with the exception of a Speedo—playing on the Japanese practice of eating sushi off the bodies of nude women, and, to a lesser degree, men. Unlike more traditional settings, Lee, the human table, gets to participate in the meal, though he manages to be thoroughly—and appropriately—gross while doing it.

Their antics follow those of two other comedians—Peele's longtime co-host Keegan-Michael Key, and Rebel Wilson—who last month made similarly absurd contributions to the campaign in joint commercials about a road trip to the wedding. 

Some viewers may love Lee and Lynch's additions; others may find them lurid and off-putting, but one thing is for sure: It's hard to look away, if only because it's like watching a bad accident. 


Client: Booking.com

Agency: Wieden + Kennedy, Portland, Ore.

Creative Director: Micah Walker

Copywriter: Nick Morrissey / Mike Egan

Art Director: Jon Kubik / Meaghan Oikawa

Producer: Hayley Goggin Avila

Art Producer: Andrea Bakacs

Account Service: Regina Keough / Tristan Harvin / Mimi Kim / Thomas Harvey

Comms Supervisor: Destinee Scott

Strategic Planning: Eugee Krasnopolsky / Nicole Brandell

Business Affairs: Karen Roche

Interactive Producer: Blake Carrillo

Studio Design: Dana Beaty / Grey Jay

Studio Manager: Sally Garrido-Spencer

Retouchers: Kyle Pero / Saskia Thomson

Motion Designer: Adam Sirkin

Motion Producer: Sarah Gamazo / Tori Herbst

Production Company: Smuggler

Director: Randy Krallman

Executive Producer: Patrick Milling Smith / Brian Carmody / Shannon Jones / Andrew Colon

Line Producer: Ian Blaine

Director of Photography: Darko Suvac

Production Designer: Jason Schuster

Editorial Company: Cartel

Editor: Andy McGraw

Assistant Editor: Eddie Mikasa

Post Producer: Meagen Carroll

Post Executive Producer: Lauren Bleiweiss

Photographer: Emily Shur

Line Producer: Tricia Sherman

Production Company: Bauerfeind Productions

VFX Company: Joint

On Set Supervision: Brad Hayes

Lead Flame: MB Emigh

2D Artists: Leif Peterson  / Noah Poole

VFX Producer: Gail von Dedenroth

VFX Coordinator: Nathanael Horton

VFX Executive Producer: Alex Thiesen

Mix Company: Lime

Mixer / Sound Design: Sam Casas

Producer: Susie Boyajan

Telecine Company: The Mill

Color Producer: Diane Valera

Colorist: Adam Scott

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.