Comedians Bobby Lee and Jane Lynch won't be making it to the wedding of their colleagues Jordan Peele and Chelsea Perretti … because they'll be too busy making love and eating sushi off each other on their own holiday getaway.
So go two new ads in Booking.com's campaign around Peele and Perretti's nuptials. Two months ago, the duo—engaged in real life—launched the Wieden + Kennedy Portland-created push in an ad series about their planning difficulties, and the ease with which the online travel agency helps them make necessary changes.
Now, in a 40-second spot, Lee and Lynch appear in a hotel room, respectively wearing a towel and a bathrobe. Lynch laments they'll miss the wedding, but Lee insists they can still change plans at the last minute—thanks to Booking.com's easy cancellation policy.
That proactive attitude gets Lynch worked up, triggering a hot-and-heavy make-out session that suggests nobody will be going anywhere anytime soon.
A second, 15-second spot, meanwhile, features Lynch enjoying a feast of raw fish off Lee, who is naked with the exception of a Speedo—playing on the Japanese practice of eating sushi off the bodies of nude women, and, to a lesser degree, men. Unlike more traditional settings, Lee, the human table, gets to participate in the meal, though he manages to be thoroughly—and appropriately—gross while doing it.
Their antics follow those of two other comedians—Peele's longtime co-host Keegan-Michael Key, and Rebel Wilson—who last month made similarly absurd contributions to the campaign in joint commercials about a road trip to the wedding.
Some viewers may love Lee and Lynch's additions; others may find them lurid and off-putting, but one thing is for sure: It's hard to look away, if only because it's like watching a bad accident.
Agency: Wieden + Kennedy, Portland, Ore.
Creative Director: Micah Walker
Copywriter: Nick Morrissey / Mike Egan
Art Director: Jon Kubik / Meaghan Oikawa
Producer: Hayley Goggin Avila
Art Producer: Andrea Bakacs
Account Service: Regina Keough / Tristan Harvin / Mimi Kim / Thomas Harvey
Comms Supervisor: Destinee Scott
Strategic Planning: Eugee Krasnopolsky / Nicole Brandell
Business Affairs: Karen Roche
Interactive Producer: Blake Carrillo
Studio Design: Dana Beaty / Grey Jay
Studio Manager: Sally Garrido-Spencer
Retouchers: Kyle Pero / Saskia Thomson
Motion Designer: Adam Sirkin
Motion Producer: Sarah Gamazo / Tori Herbst
Production Company: Smuggler
Director: Randy Krallman
Executive Producer: Patrick Milling Smith / Brian Carmody / Shannon Jones / Andrew Colon
Line Producer: Ian Blaine
Director of Photography: Darko Suvac
Production Designer: Jason Schuster
Editorial Company: Cartel
Editor: Andy McGraw
Assistant Editor: Eddie Mikasa
Post Producer: Meagen Carroll
Post Executive Producer: Lauren Bleiweiss
Photographer: Emily Shur
Line Producer: Tricia Sherman
Production Company: Bauerfeind Productions
VFX Company: Joint
On Set Supervision: Brad Hayes
Lead Flame: MB Emigh
2D Artists: Leif Peterson / Noah Poole
VFX Producer: Gail von Dedenroth
VFX Coordinator: Nathanael Horton
VFX Executive Producer: Alex Thiesen
Mix Company: Lime
Mixer / Sound Design: Sam Casas
Producer: Susie Boyajan
Telecine Company: The Mill
Color Producer: Diane Valera
Colorist: Adam Scott