This Japanese Tire Ad Might Leave You With Skid Marks

Freaky spot scares up 1 million views

Headshot of David Griner

While plenty of marketing stunts these days take great joy in scaring innocent people with everything from fake telekenesis to nuclear war, it's rare that the viewer is actually the victim. This Japanese tire ad is a notable exception.

And the creator, tire retailer AutoWay, seems to be onto something. The spot has already been viewed more than 1 million times since being posted Nov. 19. So if 2013 was the year of prankvertising, could this clip portend 2014 being the year of scarevertising?


@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
Publish date: December 3, 2013 https://dev.adweek.com/creativity/japanese-tire-ad-might-leave-you-skid-marks-154266/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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