This Japanese Vitaminwater Ad Set in New York City Is So, So Bizarre

With music from Das Racist's Heems

Headshot of Kristina Monllos

It's usually off-putting when inanimate objects have faces, but in this new Japanese Vitaminwater commercial, which features a person with a boom box for a head and spinning turntable eyes, that wasn't weird enough.

Nope, they had to go all out for a new coconut-flavored drink, and it's one of the weirder (but not gross!) things I've seen.

They had to have Heems from Das Racist rapping as Turntable Head dashes around to some of New York's latest trendy spots. It's all part of the New York remix, which is New York culture's way of giving old things new life, says Heems. (Ugh.)

Apparently the new coconut flavor is Queens-born Vitaminwater's own New York remix.

OK then!

H/T: Nerve's Liam Mathews.


Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
Publish date: April 11, 2014 https://dev.adweek.com/creativity/japanese-vitaminwater-ad-set-new-york-city-so-so-bizarre-156964/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT