Jesus, Gandhi and Mother Teresa Stump for Unicef in Extremely Virtuous Holiday Ads

You can join them, my child

Forget about those famous Internet felines in Friskies' Christmas spot. The real holiday supergroup is in this campaign from Forsman & Bodenfors for Unicef Sweden.

I'm talking about Jesus, Gandhi and Mother Teresa—dubbed "The Good Guys"—who get together to discuss the sacrifices they made to benefit humanity. They're joined by a typical party dude, who gets to hang with the hallowed do-gooders simply because he clicked on a Unicef banner to help save kids' lives.

The three spots in the series strike just the right tone. They're mildly irreverent and amusingly low-key, with lots of cute exchanges and details. You've gotta love Gandhi's mod yoga mat; the slacker complaining that Jesus's story, while possibly the greatest ever told, drags on a bit; and Christ accidentally clicking through to an ab-blasting offer when He initially tries the Internet.

It's a good thing Jesus is on board, since it usually takes a miracle to get folks to click on banner ads, even for a good cause.


Client: Unicef

Director of Communication: Petra Hallebrant

Senior Marketing Officer: Jim Carlberg

Marketing Officer: Åsa Lee

Agency: Forsman & Bodenfors

Art Directors: Johanna Hofman-Bang, Agnes Stenberg-Schentz

Copywriter: Marcus Hägglöf

Account Supervisor: Jacob Nelson

Account Manager: Lena Birnik

Agency Producers: Magnus Kennhed, Helena Wård

Public Relations: Desirée Maurd

Designer: Nina Andersson

Original: F&B Factory

ACNE Production

Directors: Torbjörn Martin, Tomas Skoging

Executive Producer: Petur Mogensen

Producer: Fredrik Skoglund

Account Manager: Jacob Englund

Director of Photography: Christian Haag

Costume: Patrik Hedin

Makeup: Sanna Riley

Set Designer: Cian Bournebusch

Special Thanks during the film production

Postproduction: Chimney Pot

Camera and Lights: Ljud & Bildmedia

Casting, London: Aston Hinkingson

Casting, Los Angeles: Stone

Casting and Location, Sweden: Röster (voices, places, faces)


Photographer: Pelle Bergström, Skarp Agent

Stylist: Lotta Agaton, Link Deco

Retouch: Bildinstitutet


Production Company and Casting: Flickorna Larsson

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.