A Jurassic World Transport Crate Has Appeared in the Middle of a London Train Station

Beware of 'predatory livestock'

Headshot of David Griner

London's Waterloo Station has an attention-grabbing piece of cargo passing through: a crate made to hold "predatory livestock" for Jurassic World's fictional InGen Technologies.

With the summer blockbuster's opening weekend just a week away, Universal Pictures is clearly stepping up its marketing effort with cobranded partnerships like the (actually decent-sounding) Dairy Queen Jurassic Smash Blizzard and a big out-of-home push.

The Waterloo stunt quickly proved its worth in social media, vaulting to Reddit's front page today.

Will more InGen transports and equipment start popping up in other parts of the world as the Jurassic World's premiere draws closer? Hold on to your butts!

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
Publish date: June 5, 2015 https://dev.adweek.com/creativity/jurassic-park-transport-crate-has-appeared-middle-london-train-station-165184/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT