JWT excels at shaving the hair off your nuts

JWT New York has put together some helpful instructional videos for Wilkinson Sword (marketed under the Schick brand in the U.S.) to show guys how best to shave their front, back, nuts, bolts and pretty much anything else with unwanted hair. It's part of a new campaign (launching overseas first) called Hair Off My Stuff, which presents an altogether furry world in constant need of depilation. Check out a few more demos after the jump, along with a long-form spot. Schick has been down this hairy road before the its "Trim the bush" Quattro for Women ads.

—Posted by Tim Nudd

Publish date: May 11, 2010 https://dev.adweek.com/creativity/jwt-excels-shaving-hair-your-nuts-12692/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT