Kayak Can’t Help Everyone in This New Pair of Perfectly Awkward Ads

Barton F. Graf's off-kilter spots strike again

In recent years, Barton F. Graf 9000 has created some hilariously absurd and sometimes controversial commercials for Kayak. These two new ads are more subtle and less flat-out wacky, but still take viewers on pleasantly off-kilter trips.

"Breakup" finds a recently dumped boyfriend pouring his heart out to a neighbor, who admits to experiencing the same issues … with travel sites. Buck up, Romeo, there are plenty of fish in the sea!

In "Elevator," an office-building maintenance engineer tells some white-collar types, who are trapped in a lift, how Kayak helped him search for a hotel. Alas, Kayak won't help them get free anytime soon. Take the stairs next time, people, and burn some extra calories!

True, Kayak can't solve everything, which is a more refreshing message than brands who claim they can deliver the world.


Client: Kayak

Senior Vice President, North America Marketing: Stephanie Retcho

Director, Brand Marketing: David Solomito

Associate Brand Manager: Andrea Charriez

Agency: Barton F. Graf 9000

Founder, Chief Creative Officer: Gerry Graf 

Executive Creative Director: Ian Reichenthal

Copywriters, Art Directors: Mark Bielik, Ross Fletcher

Head of Integrated Production: Josh Morse

Executive Producer: Amanda Revere

Account Director: Jennifer Richardi

Production Company: O Positive

Director: Jim Jenkins

Executive Producer: Ralph Luacella

Producer: Marc Grille

Edit: Arcade Edit

Editor: Dave Anderson

Assistant Editors: Zach Patten, Laurel Smoliar

Executive Producer: Sila Soyer

Producer: Joanna Hall

Color: CO3

Colorist: Tim Masick

Mix: Heard City

Audio Engineer: Evan Mangiamele

Animation, End Tag: Elastic

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.