Keep depressed food alive so you can eat it

Hinting at suicide in ads is always risky, even when the potential building-jumper is an animated head of depressed cabbage, as in the Draftfcb spot above for (an initiative of City Harvest, which helps feed New York's hungry). But what's the worst that could happen if it did jump? The corned beef would need therapy? Besides, the cabbage is just going to get devoured by that family, so any "rescue" will be temporary at best. The campaign also includes a poker-playing tuna that goes fishing for danger (below) and a tough-talkin' tomato primed to be tenderized in the electric chair. These fairly amusing clips have been around for a little while, but expect a big push as holiday food-drive season begins.

—Posted by David Gianatasio

Publish date: October 23, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT