King raids McDonald’s HQ for ‘secret’ recipe

Burger King's mascot moonlights as the king of thieves, pulling a 3 a.m. heist at McDonald's headquarters and swiping the secret recipe for a sausage, egg and cheese breakfast sandwich in this spot from Crispin Porter + Bogusky. The recipe consists of … sausage, egg and cheese. "It's not that original, but it's super affordable," the voiceover explains. BK is offering its version for $1. (Note to self: Run downstairs, buy half a dozen after finishing post. Remember to use petty cash.) The King's wild ride to freedom on his motorbike is like something out of a wacky Peter Sellers film from the swingin' '60s. I'm pretty sure Sellers choked to death on a Whopper. For the next salvo in the breakfast wars, McD's should dispatch the Hamburglar for a spot of revenge.

—Posted by David Gianatasio



Publish date: April 2, 2010 https://dev.adweek.com/creativity/king-raids-mcdonalds-hq-secret-recipe-12861/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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