King Tut Ads Ask: What Would You Bring to the Afterlife?

Hoarders and collectors stuff their tombs

Headshot of T.L. Stanley

It's kind of quaint that these new ads for a traveling exhibition about King Tut don't blatantly poke fun at its stars. That would take the fun out of it for me. It seems ad agency Carmichael Lynch, along with Tool of North America and Saf Productions, gathered a bunch of hoarders, toy collectors, Renaissance Faire geeks, and other social-fringe dwellers for spots that ask, "What would you bring to the afterlife?" That's a reference to the 3,000 treasures that the Egyptian pharaoh had stuffed into his tomb. The answers from these modern-day clutter bugs include cat calendars, sherbet-colored dress shirts, broad swords, and chain mail. Will any of that really be useful on the other side? The roving National Geographic exhibit, Tutankhamun: The Golden King and the Great Pharaohs, displays 50 of the most exotic artifacts buried with the legendary leader in 1323 B.C. It's visiting a few final cities before all the swag goes back to Egypt. And there's not a single T-Rex action figure in the lot. More spots after the jump, and see some print work here.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.