Klondike Bar Plays Doctor With a Hot Candy Nurse, and a New Product Is Born

Sex sells, even with ice cream

Headshot of Tim Nudd

Best ice-cream bar ever conceived? That would be the Klondike Kandy Bar, born an indeterminate number of months after an illicit tryst between a regular Klondike Bar and a tall, striking, chocolatey candy-bar nurse—according to a male shopper's adult-movie-addled brain in this sweet spot from The VIA Agency.

It's a fun idea, brought to life quite nicely. In particular, the visual look is pleasantly unique, blending real-world footage and animation. "A ton of ads use animated characters. So we made the decision to shoot as much as we could in camera," says Greg Smith, chief creative officer at VIA. "The awkwardness of putting 'real' characters on 'real' sets and then animating their eyes, arms and legs made it different and it helped us stay true to the lo-fi vibe we wanted to portray."

Turns out the Klondike-candy relationship extends beyond the '70s candy-porn set, too. Klondike is partnering with CollegeHumor to produce a comedy series about the couple. That should be interesting—particularly the inevitable reality-show squabbles over why she's the one who's way more phallic looking.


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@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: April 15, 2014 https://dev.adweek.com/creativity/klondike-bar-plays-doctor-hot-candy-nurse-and-new-product-born-157045/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT